Privacy Policy

Who are we?

Bodii Technologies Limited is a limited company registered in the UK, Bodii Technologies Limited trades as Bodii. (Company number 13677135) with registered address 57 Jordan Street, Liverpool, Merseyside, England, L1 0BW. For the purposes of this privacy policy Bodii is the ‘Data Controller’ and assumes that role under UK and European Law.

Introduction

At BODII we are committed to enhancing your well-being through innovative technologies. At BODII, our commitment is centered around prioritizing your privacy and elevating your experience with our products and services.

This privacy policy is designed to inform you about how we collect, use, and safeguard your personal data. As an esteemed member or user of our services, including our websites, mobile applications, and cutting-edge wearables like the BODII FLEX, your privacy is paramount.

We want you to have complete confidence in how we handle your information, reflecting our commitment to improving your life without compromising your privacy.

This privacy policy does not cover the practices of companies that we do not own or control, or people that we do not manage. We are not responsible for the policies and practices of any third parties, and we do not control, operate, or endorse any information, products, or services that may be offered by third parties or accessible on or through the services unless stated otherwise.

Who are we?

BODII Technologies Limited is a limited company registered in the UK, BODII Technologies Limited trades as BODII. (Company number 13677135) with registered address 57 Jordan Street, Liverpool, Merseyside, England, L1 0BW. For the purposes of this privacy policy BODII is the ‘Data Controller’ and assumes that role under UK and European Law.

BODII is committed to protecting and respecting your privacy, and we’ll only use your personal information to administer your account and to provide and improve the product and services you requested from us. From time to time, we would like to contact you about our products and services, as well as other content that may be of interest to you. Our processing basis for this communication is Consent, which you will be requested for at the time you submit the form:

HOW WE COLLECT PERSONAL DATA

The following outlines the sources through which we gather Personal Data:

Information Directly Provided by You:

We collect Personal Data when you provide information directly to us. This includes details you willingly share while completing your profile, engaging with our services, or communicating with us through various channels.

BODII Wearable Devices:

Data is collected through BODII wearable, such as the BODII FLEX. This devices capture information related to your physical well-being, offering insights into aspects like Range of Motion

Interaction with BODII Services:

Engaging with our BodiiCoach or other interactive features results in the collection of Personal Data. This includes information exchanged during interactions, responses received from the coach, and details shared for optimizing your experience.

Automatic Data Collection:

We utilize automated data collection methods, such as Cookies, local storage objects, web beacons, and similar technologies. We also collect devices and apps that use analytics.Technologies like these enhance your experience and help us understand how you interact with our services, allowing for continuous improvement.

Data from Customers and Partners:

Personal Data may be obtained from customers and partners, including employers, Physiotherapists, or other organizations engaging with our services. This collaborative approach ensures a holistic understanding of your well-being.

Marketing and Advertising Partners:

We collaborate with marketing and advertising partners who may provide us with data related to your interactions with our services, advertisements, or communications. This data enables us to tailor our offerings to better suit your preferences.

Social Media and Third-Party Platforms:

If you interact with our pages on social media, post content using our services, sign in through a third-party site or service, or link accounts, devices, or features to your BODII account, we may collect information from these interactions.

PERSONAL DATA WE COLLECT

We collect various types of Personal Data to tailor our services and enhance your experience. Here’s a breakdown of the types of Personal Data we may collect:

Contact Details:

First and last name, email address, mailing address, and phone number.

Your email address will be used to contact you to directly answer your general enquiry. Our processing basis for this communication is consent, which you will be requested for at the time you submit the form.

We may retain a record of any contact you make with us.

Profile Data:

Username and password data collected directly on the app for your BODII account .

Communications:

Interactions and conversations exchanged with you, including emails, web app, or mobile app communications containing questions, feedback, or reviews.

Wellness Data:

Details about the type and duration of exercise.

Data reflecting strain, recovery, and your physiological profile (birthday, gender identity, weight, height, fitness/athlete level).

Recovery information related to your specific injury that you choose to share with us.

Metadata on exercise patterns.

Conversations with BodiiCoach:

Information exchanged during interactions with the BodiiCoach, as detailed in Section 8 of our policy.

Payment and Transactional Data:

Information needed to complete orders, including name, email address, payment card information, bank account number, billing information.

Transaction history (Note: BODII does not have access to payment card numbers).

Marketing Data:

Your preferences for receiving marketing communications in future.

Details about your engagement with marketing materials, such as opened emails and clicked links.

Device Data:

Operating system type and version, device manufacturer and model.

Browser type, screen resolution, RAM and disk size, CPU usage.

Device type (e.g., phone, tablet), IP Address, unique identifiers (including those for advertising purposes).

Language settings, mobile device carrier, radio/network information, and general location details.

Geolocation Data:

GPS, IP Address, and movement data for certain exercise types with your permission.

Website

Information you provide through the website:

If you fill in our contact form, you provide us with some details:

Name (required)

Email address (required)

Business name (required)

Message (required)

How long do we hold data for?

BODII only retains data for as long as it is strictly required. This means data that you provide through the general contact form is held for no more than 24 months. After this time all stored data will be removed from our live systems in accordance with our data policy.

Who has access to your data?

We won’t share or sell your information or allow the use of your information for marketing from third parties, however we may share relevant information with our suppliers to help us deliver our services to you. BODII will not sell or rent your information to third parties, and we do not share information for marketing purposes with any third parties

Like all other companies, BODII may from time to time receive requests for member data from third parties, like governmental entities (including law enforcement) and private parties engaged in civil litigation. Here are the key principles we stand by when evaluating these requests:

BODII will never voluntarily disclose member data in response to a request by a governmental entity or civil litigant.

BODII will never provide any governmental entity or civil litigant with direct access to our members data.

BODII will never provide copies of member data held by BODII to any governmental entity or civil litigant without a valid, narrowly tailored, and legally-binding request (e.g., subpoena, warrant or court order).

If BODII receives a request for a member’s data, we will provide notice to the member by sending an email to the email address we have on file for that member.

BODII is prepared to fight to protect our members’ privacy in court if necessary. We will reject, challenge or object to any data access request from a governmental entity or civil litigant that we believe is invalid, overly broad, unclear or otherwise inappropriate.

BODII may share data with 3rd party suppliers working on our behalf – this includes contractors, agents and other subcontractors who work for BODII to provide services and complete tasks for the delivery of our service. Where such a relationship is in place there are contractual safeguards in place to protect your information. BODII will only share data that is relevant to the tasks being completed and to the delivery of service to you, and where possible the data will be anonymised. None of these organizations and individuals are permitted to use the data for any other purpose.

At any time you will be free to remove consent by contacting us at hello@bodii.uk

How will we keep your data secure?

All of our services run over HTTPS using TLS ensuring data transmitted between the application/website and our servers is secure. We take lengths to ensure that the network environment in which the application/website is hosted is kept secure by following best practices and ensuring that security updates are applied in a timely fashion.

How do we support your rights?

At BODII we believe that you should be in control of your personal data.

We will not contact you for marketing purposes by email unless you have given your prior consent. You can change your marketing preferences at any time by contacting us by email: hello@bodii.uk

The accuracy of your information is important to us. If you change email address, or any of the other information we hold is inaccurate or out of date, please email us at hello@bodii.uk

You have the right to ask for a copy of the information BODII holds about you. We will provide any information free of charge, please email hello@bodii.uk with a copy of a valid ID (passport or driving license).

We never sell our customers personal data. This is our promise.

We will delete your personal data if you ask us to, including if asked when you cancel your membership.

Right to remove consent

Where we rely upon your consent to perform data processing we allow you to revoke the previously granted consent by contacting us at hello@bodii.uk whereupon we will comply with your request.

BODII employees only member personal data when required to provide services and support.

We prioritize the accountability and the security of your personal data. Our policy is that a member’s personal data is not to be accessed or shared by anyone at BODII without an explicit need to do so.

BODII membership services representatives, management team members, data scientists and technical team members are not permitted to access your personal data without a legitimate business need.

We maintain a log that tells us who has accessed member personal data and when.

We actively evaluate data access logs and investigate any anomalies for data access.

Use of cookies

Like many other websites and apps, BODII uses cookies. Cookies are small pieces of information sent by an organization to your computer or device and stored on your hard drive to allow that website to recognise you when you visit. They collect statistical data about your browsing actions and patterns and do not identify you as an individual. This helps us to improve our website and deliver a better, more personalized service.

It is possible to switch off cookies by setting your browser preferences. Turning cookies off may result in a loss of functionality when using our website.

Cookies can be first-party or third-party. A first-party cookie is one that you receive directly from BODII when visiting our Site. A third-party cookie is one that you have received from another party, such as Google, Bing, Twitter, or Facebook. We do not control what third parties do on other sites. However, we may work with certain third-party providers such as Google, Bing, Twitter, and Facebook to permit their cookies to function through our Site so we can learn more about your web experience on our site and better personalize our services for you.

Cookie Usage and Type. BODII uses the following Cookies:

Essential Cookies: Essential Cookies are required for providing you with features or Services that you have requested. For example, certain Cookies enable you to log into secure areas of our Services. Disabling these Cookies may make certain features and Services unavailable.

Functionality Cookies: Functional Cookies are used to record your choices and settings regarding our Services, maintain your preferences over time, and recognize you when you return to our Services. These Cookies help us to personalize our content for you, greet you by name, and remember your preferences (e.g., your region).

Performance/Analytical Cookies: Performance/Analytical Cookies allow us to understand how users use our Services by collecting information on how often a user engages with a particular feature of the Services. We use these aggregated statistics internally to improve the Services. Performance/Analytical Cookies also help us measure the performance of our advertising campaigns in order to help us improve our campaigns and the Services’ content for those who engage with our advertising. For example, Google, Inc. (“Google”) uses Cookies in connection with its Google Analytics services. For more information on how Google uses this information, click here.

Marketing Cookies: Marketing Cookies collect data about your online activity and identify your interests so that we and our advertising partners can provide marketing that we believe is relevant to you. For more information, please see the section below titled “Interest-based advertisements.”

A list of specific cookies which we use:

Google Analytics

Our site uses Google Analytics, a web analytic service provided by Google, Inc. Google Analytics uses javascript and cookies to help us analyze how visitors use the site. For more information on Google Analytics cookies, visit www.google.com/policies. To opt-out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout. This allows you to download and install a Google Analytics cookie-free web browse

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Quora

We use the Quora Pixel to understand conversion tracking and website traffic, for optimisation and remarketing purposes. To view Quora’s Privacy Policy, visit: https://www.quora.com/about/privacy

HotJar

Hotjar is an analytics and feedback tool that we use to understand how our website is used and improve usability. Hotjar sets cookies to help us track behaviour across pages and to control visitor polls. The cookies carry no personally identifiable information.

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CloudFlare

Online tracking opt-outs. There are a number of ways you can opt-out of certain interest-based advertising and other online tracking activities, which we have summarized below.

Blocking Cookies in your browser. Most browsers let you remove or reject Cookies, including Cookies used for interest-based advertising. To do this, follow the instructions in your browser settings. Many browsers accept Cookies by default until you change your settings. For more information about Cookies, including how to see what Cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

Blocking advertising ID use in your mobile device settings. Your mobile devices may offer settings that enable you to make choices about the collection, use, or transfer of your advertising ID associated with your mobile device for interest-based advertising purposes.

Using privacy plug-ins or browsers.You can block our websites from setting Cookies used for interest-based ads by using a browser with privacy features, like Brave, or installing browser plugins like Privacy Badger, Ghostery, or uBlock Origin, and configuring them to block third party Cookies/trackers. You can also opt out of Google Analytics by downloading and installing the browser plug-in available at: https://tools.google.com/dlpage/gaoptout.

Visiting our OneTrust Privacy Preference Center. You can click here to customize your Cookie consent preferences.

Platform opt out.

Google (AdWords): adsettings.google.com;

Microsoft (Bing): about.ads.microsoft.com/en-us/resources/policies/personalized-ads; and

Facebook: www.facebook.com/about/ads.

Some third-party ad networks, including third-party ad servers, ad agencies, ad technology vendors, and research firms, allow you to opt-out directly by using their opt-out tools. Some of these providers, and links to their opt-out tools, are:

Advertising industry opt-out tools.

Digital Advertising Alliance for Websites: https://optout.aboutads.info;

Digital Advertising Alliance for Mobile Apps: https://youradchoices.com/appchoices; and

Network Advertising Initiative: https://optout.networkadvertising.org/.

You can also use these opt-out options to limit use of your information for interest-based advertising by participating companies:

Please note that some opt-out features are Cookie-based, meaning that when you use these opt-out features, an “opt-out” Cookie will be placed on your computer or other device indicating that you do not want to receive interest-based advertising from certain companies. If you delete your Cookies, use a different browser, or use a different device, you will need to renew your opt-out choice.

Opting-out of interest-based advertising does not mean that you will no longer receive online ads. It only means that such ads will no longer be tailored to your specific viewing habits or interests. You may continue to see ads on and about the Service.

BODII COACH & THIRD-PARTY AI TECHNOLOGY

BODII Coach is a generative AI feature that is intended to help you understand and make progress towards your goals, decipher BODII concepts and provide educational guidance, and integrate with the rest of the BODII experience. It uses the ROM(Range of Motion) results collected by the device, your inputted health data and a bank of secondary datasets that we have curated alongside opensource AI.

If you decide to use BODII Coach, please note that BODII Coach leverages third-party AI technology provided by our LLM partner. This technology is trained on real-world data to generate intelligent and personalized responses in conversations with users. Responses from BODII Coach are based on your requests and relevant information collected through your BODII metrics.

We require our LLM partner to use your anonymized BODII metrics only for the purpose of allowing BODII Coach to generate responses to your chats. We have ensured that our LLM partner has a “Zero-Retention/Zero Training Policy” with respect to your BODII metrics, meaning that our LLM partner will not store or retain any of the anonymized BODII metrics they receive through your use of BODII Coach, and our LLM partner will not use any of the anonymized BODII metrics they receive for training any algorithms or LLM technology.

We will only share your anonymized BODII metrics with our LLM partner. We ask that you refrain from providing any identifying information, such as your name, in conversations with BODII Coach.

BODII may retain the history of your conversations with BODII Coach to ensure you continue to have access to previous conversations while using the feature. When you revisit any topics from previous chats, BODII may share the context of your previous conversations with BODII Coach to create a better experience for you. You may delete your BODII Coach chat data at any time by either tapping the chat icon in BODII Coach to view your conversation history and swipe left on conversations you would like to delete or requesting a deletion through Membership Services.

If you agree to use BODII Coach, please note that consistent with our Privacy Principles, BODII employees will only access member Personal Data when required to provide services and support, which may include collecting information about your experience with BODII Coach to assess the performance of and improve BODII Coach and other product offerings. In the case that BODII Coach suggests connecting to Membership Services, you can opt in and have your support request automatically filed with our team. In this case, they will only have access to that specific conversation to provide you with the best support.

Review of Policy

We regularly review our policies – the last review of this policy was undertaken in December 2023.

Contact Us

We can be reached with any inquiries by email:

Email: hello@bodii.uk

BODII App

Effective Date: 01/02/2024

At BODII Technologies Ltd., we respect your privacy and are committed to protecting your personal information. This Privacy Policy describes how we collect, use, and store data when you use our mobile application (“the App”) that receives data from a Bluetooth device related to your physical well-being. Please read this policy carefully to understand our practices regarding your data and how we handle it. By using the App, you consent to the practices described in this Privacy Policy.

Information We Collect

1.1 Personal Information: The App will collect general information as follows:

Yourself, when you provide such information directly to us, such as when completing your profile;
BODII FLEX Wearable that you wear;
The Chat interface when you interact with and receive responses from it;
Automatic data collection, such as Cookies, local storage objects, web beacons, and other similar technologies in connection with your use of the Services;

1.2 Device Information: When you use the App, we may collect certain device information automatically, including but not limited to the type of mobile device you use, unique device identifiers, operating system version, and mobile network information.

Data Collection and Use
2.1 Data Collection: The App collects data from the Bluetooth device like basic health data provided by the patient and login information for accounts and along with that your physical well-being, such as location and range of movement. This data is collected solely for the purpose of enabling you to review and track your physical well-being over time.

2.2 Data Usage: The data collected from the Bluetooth device is used to provide you with personalized information, insights, and recommendations related to your physical well-being. It may also be used for research and development purposes to improve our services. All data is stored locally on the App and is not transmitted to our servers unless you explicitly choose to do so.

Data Storage and Security
3.1 Local Storage: The data collected from the Bluetooth device is stored on our databases. We do not store this data on our servers, unless you choose to sync or backup your data to our secure cloud servers.

3.2 Data Security: We implement reasonable security measures to protect the data collected by the App. However, no method of transmission or storage is 100% secure, and we cannot guarantee the absolute security of your data. You understand and acknowledge that any transmission or storage of data is done at your own risk.

Sharing of Information
4.1 Aggregated and Anonymized Data: We may aggregate and anonymize the data collected from the Bluetooth device for statistical and analytical purposes. This aggregated and anonymized data may be shared with third parties for research, marketing, or other purposes. However, this data will not contain any personally identifiable information.

4.2 Legal Requirements: We may disclose your information if required to do so by law or if we believe that such disclosure is necessary to comply with a legal obligation, protect our rights or the rights of others, or investigate fraud or any illegal activities.

BODII Coach & third party AI technology

5.1 The Bodii Coach leverages anonymized BODII metrics (encrypted user data) and basic health data, processed by a third-party LLM partner intellithing.tech, to generate personalized responses during user interactions.

5.2 Our LLM partner will not store or retain any of the anonymized BODII metrics they receive through your use of BODII Coach, and our LLM partner will not use any of the anonymized BODII metrics they receive for training any algorithms or LLM technology.

5.3 The privacy measures taken by BODII, indicating that only anonymized metrics are shared with the LLM partner, and users are urged to avoid providing identifiable information during conversations with BODII Coach. The retention policy for user conversations, allowing users to delete their chat data at any time.

5.4 If users choose to use BodiiCoach, BODII employees may access member Personal Data only when necessary for providing services and support. The privacy principles of BODII are highlighted, emphasizing the commitment to assessing and improving the performance of BODII Coach and other product offerings while maintaining user privacy.

Children’s Privacy
The App is not intended for use by individuals under the age of 16. We do not knowingly collect personal information from children. If you become aware that your child has provided us with personal information without your consent, please contact us, and we will take steps to remove the information and terminate the child’s account.

How can I use my rights?

You have several rights concerning your personal data in the BODII App.

7.1 Right to access

You have the right to access your personal data. You can contact the Partner, and they will inform you what personal data they have collected and processed regarding you.

7.2 Right to withdraw consent

Your personal data is disclosed to the Partner if you give consent to it. You can withdraw your consent at any time from your BODII on the web account settings. Instructions on how to withdraw your consent can be found here. If you withdraw your consent, the Partner can no longer access your data. Please note that withdrawing your consent from the Service or changing any other consent settings do not affect the processing of data that the Partner may have extracted from the BODII App service.

7.3 Right to correct

You have the right to have incorrect or incomplete personal data corrected or completed. You can correct or update some of your personal data through your user account settings in the BODII mobile application or BODII on the web account settings.

7.4 Right to erasure

You can ask the Partner to erase the personal data that they have collected about you. Your Partner will comply with such a request unless it has a legitimate ground to not delete the data.

7.5 Right to object

You can object to processing that is based on public interest or legitimate interest of the Partner or by a third party. If the Partner does not have legitimate grounds to continue processing such personal data, it shall no longer process the personal data after your objection. If the Partner processes your personal data for direct marketing purposes, you always have the right to object to such processing.

7.6 Right to restriction of processing

You can request the Partner to restrict processing of personal data, for example, when your data erasure, rectification, or objection requests are pending and/or when the Partner does not have legitimate grounds to process your data.

7.7 Right to data portability

You have the right to receive your personal data from the Partner in a structured and commonly used format. With certain exceptions, you have the right to request the Partner to transmit your data to a third party.

Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the updated Privacy Policy on the App. Your continued use of the App after any such changes constitutes your acceptance of the revised Privacy Policy.

Contact Us
If you have any questions or concerns regarding this Privacy Policy or our data practices, please contact us at hello@bodii.uk

By using the App, you acknowledge that you have read and understood this Privacy Policy and agree to its terms.